Customer First: Always prioritize customer needs, and create real value for customers with professional products, efficient response, and quality service; actively listen to customer feedback and continuously optimize product and service experience.

Innovation-driven: Encourage technological innovation, model innovation, and management innovation, and tolerate trial and error in the innovation process; support employees in proposing new ideas and solutions, and transform innovation achievements into the core competitiveness of the enterprise.

Integrity and pragmatism: Communicate honestly and fairly internally, and keep promises and operate in compliance externally; take a down-to-earth approach to everything, reject empty talk, and focus on results and effectiveness.

Win-win collaboration: Advocate cross-departmental and cross-positional collaboration, break down information barriers; respect the contributions of every employee, work together with partners and industry partners to achieve win-win results for all parties.

Pursuit of excellence: Not content with the status quo, we demand high standards for every task; we continuously learn and strive for excellence, driving both the enterprise and individuals to grow together and move towards higher goals.